OYO Maximize

A freelance motion graphics project for OYO Europe, completed in June 2024. I assembled a freelance team with a graphic designer and an account manager, bringing visual design, animation and client coordination together for the project.

I worked on the storyboard and motion graphics. Our team created most of the visuals in Illustrator, alongside some material supplied by the client, and I animated the work in After Effects. The account manager handled client communication, while we developed the visual direction collaboratively.

The film explains OYO Maximize through product screens, illustrated ideas and animated typography, giving the viewer a clear path through the story.

1. 01StoryboardThe scenes and flow of the explanation were planned before production.
2. 02Visual designMost of the artwork and layouts were created by our team in Illustrator, alongside client-supplied visuals.
3. 03AnimationI brought the artwork, product screens and typography into motion in After Effects.
4. 04CoordinationThe account manager handled client communication across the project.
5. 05DeliveryWe brought the design and animation together into the finished video for OYO Europe.

The visual language moves between the product interface and simple illustrations, using motion to connect the features to the story.

Product screens brought into the storyIllustration and typography explain the proposition

A finished explainer delivered through a freelance collaboration, with shared visual production, my storyboard and animation work, and an account manager handling the client side.